We love that our field is constantly changing and evolving. From new social networks and apps to digital tools and media, the massive amount of communication channels available continues to challenge us to stay ahead of the curve. To maintain a fresh perspective, we read new material daily that relates to our industry. Here are 4 articles that we guarantee will teach you something.
6 THINGS DAVID BOWIE TAUGHT ME ABOUT BRANDING
This is a great read from AIGA's new blog, Eye On Design, about how one writer "witnessed Bowie's uncanny skill at self-branding and design" after a visit to the David Bowie Is exhibit at Chicago's Museum of Contemporary Art.
THE DESIGN REPORT: AN EXPLORATION INTO THE FUTURE OF DESIGN
This article by Essen International explains how the most successful companies are great design thinkers, and how "it's time to give into creativity."
3 BIG BRANDING LESSONS WE LEARNED FROM KIM K'S BOOTY PIC
Like her or not, Kim Kardashian is a branding machine and her latest publicity stunt has provided some interesting insight into the pros and cons of personal branding. Read all about here.
CAPTURE, ENGAGE AND CONVERT CUSTOMERS WITH VISUAL BRANDING
Learn why image is everything when it comes to connecting people with your brand.