TIPS AND TOOLS: 12 WAYS TO GAIN MORE SOCIAL MEDIA FOLLOWERS
BE CONSISTENT & THEMATIC
Popular Instagrammers carefully consider the quality and subject of an image before they post. From the theme to the filter, most Instagram pros utilize the platform to curate their personal brand. Whether your'e a foodie, traveler or fashion maven, use the platform to highlight specific interests or talents that make you unique on a regular basis.
CONSIDER COLOR & TONE
USE HASHTAGS & DESCRIPTIONS
Tell your followers what you're posting and why with the appropriate hashtags. If you post images with no context, you're missing out on a huge opportunity to actually connect with/gain loyalty from your followers. You can test whether or not your #hashtag is viable and timely here.
ENHANCE POSTS WITH IMAGES
The images that you're posting to Facebook are just as powerful as the words you're writing. For every post you share, consider what image best represents your content. The image should also be sized appropriately to fit the post field. See the exact size dimensions here.
PAY TO PLAY
The new reality of gaining popularity on Facebook is....pay to play. If you invest in week-long Facebook ads you'll see a huge spike in your fan growth which, will then attract more organic fans.
Always drive traffic back to your blog, website or online store. You want your followers to read your blog or buy your merchandise so always include a link within your posts that redirects readers back to your website.
DEFINE YOUR VOICE
Decide what kind of resource you want to be to the twitterverse. We follow tweeters who share cool articles or merchandise, provide news and facts and lastly those who make us laugh. Most people who engage in twitter want to learn something fast, interesting and quick so make your 140 characters matter.
Be sure to retweet, favorite and interact with influencers. If you bought a new product that you love, tell the brand what you like about it and why. You're followers will learn about a new product and the brand most likely will retweet or acknowledge what you've said and their massive following will see it.
Do not link your Facebook to your Twitter account, and be selective about which Instagram posts you share. We tend to follow one person on multiple platforms so spare us with repeating the same content on every platform. You'll be quickly un-followed if you do this often. Read this article for even more tips.
Pin frequently and from sources other than Pinterest. We see a lot of repeated content on Pinterest so find a tumblr page or a blog you love and bring the content in from there. Commit to posting often - the more content you post the more repins you'll receive and the more followers you'll gain. We try to pin at least 5 images a day.
BUILD YOUR BOARDS
Create at least 10-15 boards that clearly define your personal or professional brand and pin to each board equally. You want to have a robust and diverse collection of images on every board. The most successful pinners post thousands of images. Review this infographic for more insight.
CREATE ORIGINAL CONTENT
Post original content when you can. Whether you're an artist, baker, style blogger or graphic designer, share what you create on Pinterest often. This is another great way to direct people to your website or blog instead on another Pinner's board. If you're a business owner, take a few minutes to read this article on Design Sponge about increasing sales through Pinterest.