Why does your brand exist? What are your core beliefs?
How is your brand unique? What can you offer that makes you different from your competitors?
What services and/or products do you offer? What does your brand do?
List 6 words to best describe your brand.
Who do you want to work with and/or sell products to?
(Characteristics, their values and beliefs, and what motivates them)
Describe their strengths and weaknesses.