BRAND QUESTIONNAIRE

 
BRAND ANALYSIS
Why does your brand exist? What are your core beliefs?
How is your brand unique? What can you offer that makes you different from your competitors?
What services and/or products do you offer? What does your brand do?
List 6 words to best describe your brand.
CUSTOMER ANALYSIS
Who do you want to work with and/or sell products to?
(Characteristics, their values and beliefs, and what motivates them)
COMPETITOR ANALYSIS
Describe their strengths and weaknesses.
LONG TERM GOALS
BRAND VISUALS